Article · 9 min
Why does a salt and pepper diamond look speckled?
Why the speckles matter when you choose a salt and pepper diamond You’ve seen a salt and pepper diamond and liked its speckled, smoky…
Diamonds · Learning pillar
The 4 Cs
The 4 Cs are the shared language for describing a diamond: cut, colour, clarity and carat weight. They matter in different ways and to different degrees, and some differences are visible to the eye while others only appear on a report. Read them in this order: start with what each grade really changes, then carat weight versus visible size, then cut and light performance, and finally how to read a grading report. By the end you should be able to compare two stones on paper and know which differences you would actually notice.
Guides in The 4 Cs
Article · 10 min
Why do fancy coloured diamonds come in green, pink and yellow?
Why a diamond’s colour changes what you are buying You may have seen a green diamond and wondered how a diamond can be green…
Buying guide · 7 min
Why it feels so hard: how to choose an engagement ring diamond
Why choosing a diamond feels so overwhelming Why does picking one diamond feel so hard? You may be comparing dozens of stones, each with…
Buying guide · 8 min
Why your diamond shape matters: choosing a diamond shape that suits you
Why does diamond shape change both style and value? Why think about shape early? Because it changes more than the outline. Shape and cut…
Article · 10 min
Why the 4 Cs of diamonds matter: what each grade really changes
Why the 4 Cs of diamonds exist You keep hearing about the 4 Cs, but can you actually see the difference between grades? Not…
Article · 9 min
Why diamond carat weight and visible size don’t always match
Why same-weight diamonds can look different sizes You might compare two 1.00 ct diamonds and find that one looks clearly bigger. That matters, because…
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